Mole Interactive

LBE VR: Unlocking the Future of Entertainment

The world of entertainment is constantly evolving, and the rise of virtual reality (VR) is set to be the next big craze for generations to come. With strong support from industry giants like Facebook, Google, and Apple, both augmented reality (AR) and VR are poised to become the cornerstone of entertainment in the coming decades. As an entrepreneur or a location-based VR (LBVR) provider, this presents a unique opportunity to tap into a rapidly growing market with significant potential.

LBVR is projected to become a $12.3 billion industry by 2027, according to TMR, indicating a substantial growth rate. This makes now the perfect time to invest in this business model and establish yourself as a leader in the field. However, it’s crucial to understand the different types of LBVR available and the advantages and disadvantages they bring.

Free-roam LBVR games offer a highly immersive experience by allowing players to physically and mentally engage with the game. Companies like Zero Latency have paved the way in providing warehouse-scale VR solutions with shooting games for up to eight players in a 200 square meter area. While this type of experience requires significant space and investment, it offers unparalleled immersion.

Room-scale VR, on the other hand, provides a more space-efficient solution. Providers like Hologate offer shooting games for four players in a 270 square feet area, while Virtual Room specializes in VR escape games for the same number of players at a more affordable setup cost. These options cater to a wider audience and require less monitoring.

For the most immersive experience possible, hyper-reality VR games merge the virtual and real worlds, creating an incredibly realistic environment. Companies like The Void and Sandbox VR have pushed the boundaries of hyper-reality, offering unique and captivating experiences. While these setups are more expensive to establish, they provide an unparalleled level of immersion that attracts customers seeking the ultimate VR adventure.

Seated VR, although limited in range of motion, appeals to a broader audience and is ideal for passive experiences. VR pods with 7D movies and simulators provide engaging and hassle-free entertainment options that attract a wide customer base. Providers like Avatarico offer seated VR escape games for six players in a compact 270 square feet area, making it a cost-effective choice.

When considering LBVR, it’s crucial to understand your target audience, group sizes, space limitations, and the efficiency of the games you offer. Additionally, factors such as onboarding experience, game uniqueness, support, and content exclusivity play a significant role in attracting and retaining customers.

Now is the time to embrace the possibilities of LBVR in the Americas and Europe. If you’re looking for a partner to help you build your own LBVR business, look no further. Mole Interactive is a leading provider of immersive VR solutions with extensive experience in the industry. Contact us at [email protected] to explore how we can collaborate and make your LBVR vision a reality. Don’t miss out on this extraordinary opportunity to shape the future of entertainment.