Mole Interactive

Tips for Successful Brand Activations with Arcade

In today’s fast-paced world, brands need to constantly find new ways to engage with their audiences. Brand activations in events, shopping malls, and other public spaces have become popular ways to connect with consumers. And what better way to capture their attention than with interactive games?

Video games, in particular, have the power to create immersive experiences that can leave a lasting impression on players. From classic arcade games to cutting-edge AR and VR games, there are plenty of options to choose from.

So, if you’re a marketing manager looking for a studio to develop a brand activation game, here are some tips to keep in mind:

  1. Define your goals: Before you start brainstorming game ideas, you need to be clear on what you want to achieve. Are you looking to increase brand awareness? Drive sales? Generate leads? Depending on your goals, you may want to focus on different types of games and interactions.
  2. Know your audience: Who are you targeting with your brand activation? What are their interests and preferences? The more you know about your audience, the better you can tailor your game to their needs.
  3. Keep it simple: While it’s tempting to create complex games with all the latest features, sometimes less is more. A simple, easy-to-play game that can be quickly understood by players can be just as effective in capturing their attention.
  4. Offer incentives: To encourage players to participate in your brand activation, consider offering rewards or prizes for completing certain tasks or achieving certain scores.
  5. Make it shareable: Social media is a powerful tool for spreading the word about your brand activation. Make sure your game is designed in a way that makes it easy for players to share their experiences on social media platforms.

By following these tips, you can increase the chances of success for your brand activation game. And if you’re looking for a studio to develop your game, look no further! Our team of experienced game developers can help you bring your vision to life. Contact us today to learn more.